Crayola announces “Colors of the World” crayons will hit stores in July

Crayola announces “Colors of the World” crayons will hit stores in July

In order to help advance inclusion through creativity, Crayola has announced that they are proud to launch, Colors of the World crayons… and honestly, my former kindergarten teacher self could not be more excited!! These specially formulated crayons are designed to mirror and represent over 40 global skin tones across the world. Crayola hopes to cultivate a more inclusive world for children of all ages, races, cultures and ethnicities.

“With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance,” says Crayola CEO Rich Wuerthele. “We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves.”

Skin Tones

The crayon packs will feature side panels that serve as color references and each crayon is wrapped in a gradient skin tone label with the color name in English, Spanish and French, and purposefully has a realistic color name – such as Light Golden, Deep Almond and Medium Deep Rose – all to help kids easily find the shade they identify as their own.

To ensure the new Colors of the World crayons were developed to reflect an accurate and inclusive skin tone palette, Crayola not only conducted rigorous consumer testing, but also partnered with Victor Casale. Casale, formerly Chief Chemist and Managing Director, R&D of MAC cosmetics and Cofounder and Chief Innovation Officer of Cover FX and currently CEO of MOB Beauty, possesses over 30 years of experience in creating foundation colors for global skin tones.

Where to find them

Crayola Colors of the World crayons will come in a 24 and 32-count pack and will begin to hit shelves in July, just in time for the back to school season. The 32-count crayon pack, sold exclusively at Walmart and comprised of the 24 new colors plus four hair and four eye color, is available for pre-order today via this link on Walmart.com. For the 24-count crayon pack, consumers can submit their email via this link on Crayola.com to be alerted on product availability.

Be sure to sign up to get notified when the Colors of the World crayons become available available. Until then you can click here to order Crayola’s Multiculural Colors

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